There is something so romantic about the idea of quitting your day job and starting your own business. Many people dream of the day when they can walk into their boss’s office, give their notice, and leave the grind behind. No more having your attire, vacation time, and pay dictated by someone else. It sounds too good to be true but the fact of the matter is that this is happening more and more frequently. The internet has provided us with a lot of new opportunities, especially in the affiliate marketing and eCommerce space.

If you are someone who wants to work online, the best piece of advice I can give you is to always keep women in mind. Whether you’re an Amazon affiliate or building you own eCommerce store (and anything else in between), it’s important to understand the Female Economy.

What is the Female Economy?

According to the Boston Research Group, women control $18 trillion in consumer spending. Women are also becoming wealthier. From 2000-2007 there was a 68% increase in the number of women in the US who had $500,000 in investable assets (or more). What was the increase for men? Just 36%. It’s clear that women are not only influencing buying decisions, they are also making the purchases themselves.

Women Share Online

We’ve all figured out by now that social networks are a huge part of marketing and should be used to funnel traffic to your website. Women make up 51% of internet users; 55% of Twitter and Facebook users are also women. And no doubt you’ve heard of Pinterest, the digital corkboard that has taken off in the past year. 87% of Pinterest users are women. They are talking, sharing, and recommending products online, products that you could be an affiliate for or selling yourself.

How to Appeal to Women

There are a few things you can do on your website to appeal more to women. One of the biggest things is add a lot of videos. On average, women watch and hour and a half of YouTube videos every month. Women like to see how products work before they purchase and this is especially the case if the product if for children.

Another element that speaks to women is showing diversity. If you have the mindset that most women are stay at home moms with young children and a husband who works outside of the house, you are sadly mistaken. In today’s world there are only approximately 4% of US households that fit this “traditional” mold. By acknowledging the uniqueness of the modern woman’s situation through your website’s copy and pictures you use, this can really go a long way.

Are you a man and you’re not sure how to appeal to women? Ask some! Show them your website and get their feedback as to whether or not they would purchase the items after visiting the site. They might be able to help you tweak the copy and tell you if they like or dislike the images you’re using.

It might be a man’s world but women are the tastemakers. Create your business with this in mind and you may very well be able to give your day job the old heave-ho!


Katelyn George is a search marketer for a merchant account and credit card processing company. She is also starting her own eCommerce store and is on track to give up the 9-5 within the next year.


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