Certainly one of the most important things you should be doing for your success is tracking visitors. When most people think about tracking, they think its just tracking the response to their various ads and promotions find out which ones are profitable and which ones are not. That’s all crucial because you do not want to be losing money from your advertising efforts. But there is a whole lot more to tracking than that. After a visitor responds to one of your ads or promotions, it’s just as important to track what they are doing after they arrive at your site as it is to track how they got there. I am going to explain this strategy in more detail because it’s very important to your success.

I plan to talk about how tracking visitors is really done and what it will do to help your business. Let’s talk about what individuals are doing when they arrive at your website. Someone has found your site through one of your promotions and reads a couple of paragraphs then leaves. A few minutes later someone else arrives and does the exact same thing. Then a while later another visitor shows up and looks around a for a few minutes then they leave without spending much time on your site. Chances are it’s occurring more than you think. For whatever reason, the majority of visitors leave before doing whatever it is you want them to do.

If you are tracking visitors you are going to be able to determine just how good your website really is. One of the worst things that could happen with your visitors is when they’re interested in what you have to offer and don’t take the action you want them to take once they do arrive at your site. Maybe your site is difficult to navigate and they somehow got lost, maybe they got confused and frustrated. If your website is not as good as it could be, you are losing money. A website is never finished and that is why top producers are continuously tweaking their website to try to improve the response to their promotions. Most webmasters do that almost everyday to convert visitors into more revenue.

If you’re tracking visitors properly it will take out the guess work. Guessing is what most people do and they base their changes on that. Chances are you will not guess the correct answer and you can actually end up making things worse which would cause your sales and profits to actually decrease. It’s among the biggest reasons a lot of people are not making much money. Basing your marketing decisions on guesswork can be a sure-fire way to go broke. However, if you have a tracking system set up that will tell you what your visitors are doing once they arrive at your site, it would be relatively easy to resolve your problems.

While tracking visitors it is always extremely important to know how your various ads and promotions are working for you. It’s also just as important to track what your visitors do after they arrive at your site. With the proper tracking system in place you’d have the ability to start with your homepage and you could focus on tweaking one page at a time until your sales are where they ought to be. Provided you’re tracking everything you’ll know what is generating success and what is not. The bottom line is, you don’t want to be wasting a great deal of your time, effort and money advertising your website if it will not do a good job of converting visitors into revenue. That is why tracking visitors is so important for your success.

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