At an Internet marketing seminar I attended recently, a question was put to one of the speakers “how can I market something that I am not an expert in”. The answer was the following:

 

“You don’t need to have a degree in a subject to be an expert in it. If you have experienced something, or if you know about a subject, that makes you an expert in that field”. He went on to give a simple example that if you know about good restaurants in an area of London for instance, then you are an expert in that! And people would ask you for recommendations.

 

Light bulbs!!

This really inspired me. I have been trying to find inspirations for some new products of my own for some time. Not that I am short of ideas and/or short of things to talk about, but I wanted to do something different, I wanted to create something that represents me as an individual with passion to teach, entertain and educate.


Someone with some bittersweet life experiences who is willing and not afraid to share.

 

It was then that I thought, why don’t I talk about those experiences and write them in a book? Or even do an audio CD?

 

Why don’t I share my experiences, research findings and things I have learnt and provide some kind of a course or lesson? 

Confucius said: “By three methods we may learn wisdom: First by reflection, which is noblest, Second by imitation which is easiest and third by experience, which is the bitterest”.

I have always been one to learn by my own experiences but I have also learned by reflection and by imitation.  For that reason I would say I could be an authority in what I share and teach.

 

Most people however, would want to learn the easy way and that’s why I think my products would appeal to most.


So I created three products.  All three are based on my experience of life and business. 

 

Talking about  becoming an entrepreneur, getting out of debt, and achieveing success.   

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