While email marketing programs remain an effective way to drive traffic to your website, more and more marketers are leveraging social media to increase traffic and brand awareness.

A vague term, social media can mean anything from blogs to social networking websites and bookmark sharing services. Don’t be afraid to start small with one set of applications before trying something else. There are a lot of high-impact, low-cost things you can do to get started. Social bookmarking websites are a great place to begin.

learn about Web 2.0 and social book marking here

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