When I first heard the word “Copy”, at an internet marketing seminar some years ago, I had no idea what it meant.  I thought it meant literally copying something or photocopy!! 

Having an enquiring mind, I was compelled to ask the meaning of this word, even though I was a bit apprehensive.  “Would all these people here think I’m stupid for asking this silly question?”

But I comforted myself with the thought that

“well there’s no point in sitting here, wasting my time, when I don’t understand what the heck they are talking about ”

I also recited to myself that surely, the only stupid question is the one that isn’t asked. 

So, I put my hand up and said ” excuse me if I seem dumb, but what on earth is  COPY?”

The speaker nodded his head and said “actually, that’s a very good question”.  Then he asked the people in the room, some 200 or so and said ” who else doesn’t know what “COPY” is “

I looked around and more than half the people had put their hands up!!

I was amazed!  All these people who have invested their precious time coming here to learn something, and they don’t even bother to ask questions when they don’t understand something.  Perhaps they all though they would look stupid if they asked!

I almost patted myself on the shoulder.  My Ego was talking to me now  “See? you are not dumb after all! There are actually no stupid or dumb questions and the thing is that people who ask questions are people who learn”.

And I certainly am one of those people who love to learn. 

I went on to learn  much more than just the meaning of Copy.  I learned the language of internet marketing.  All that jargon which I now use myself without reservations.

Then I studied and learned all the other things you need to learn about Internet Marketing. From keyword research to social media.

But most of all I learned about  copywriting and it’s vital role in marketing.

Copywriting has now become my thing! because I am passionate about writing and it was my childhood dream to become a famous writer. 

Well, many years have passed since I was a child and I have written a lot, but never actually published anything except on my blogs. 

I think becoming a copywriter is probably the closest I will ever get to being a famous writer!

And I tell you, critical as I am of my own work, I believe I do a fine job of writing copy. Not just fine but close enough to admirable.

Ok.  All this talk and I still haven’t even explained what copywriting is all about. 

But that’ll have to wait for my next post because I don’t want to make this post too long in case you get board with it!!

 

 

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