Copywriting Archives

You probably don’t know this and why should you!  but I’ve been, for the last nine months, trained and coached by one of the most respected internet coaches on the other side of the pond, the one and only Frank Garon.

 

I don’t know what to call this internet marketing business, is it art, is it science, is it craft? whatever it is, Frank has been showing me the ins and outs. The pitfalls and the glories.  He has encouraged and inspired me, he has educated and trained me.

 

I learned everything from keyword search to traffic generation. But most of all I learned the importance of choosing a niche and creating a brand.
I struggled to create a brand. I bought product licenses, put together ebooks, published articles and blogged until the cows come home, but I was still craving to create my own brand, something I could honestly call ME or something that was my own.

 

One thing Frank always told me was that I was a good writer and story teller, he encouraged me to write, he awakened the writer in me again. I always loved writing, but I never shared my writing with anyone.

But being coached and mentored by Frank changed all that. I started writing again I even started writing a book.   

It’s an amazing thing, being encouraged and having someone believe in you! It brings out the YOU in you that you like!

 

Suddenly, my search for a niche was over!
Nine months of intense  studying, learning, nurturing, searching and paitiently seeking and enduring…

 

I found my niche!  my baby!

 

 To complete all my internet training and experience with my coach and mentor, I was hand picked by Nick James, who is one of Britain’s expert copywriters, to be trained as a professional copywriter at his copywriting academy.

 

At the end of a 4 day gruelling workshop, as if this was just the one last push I needed!

 

My baby was borne!

 

I feel I have accomplished my mission in finding my niche. I have confidence in my talent and now it’s time to begin reaping the relic!
I‘ve been trained by two experts from two continents now and they both believe in me.
I am Now a copywriter for definite. This is my business.

 

I can write words that have the power to make you laugh,
I can write words that have the power to make you cry.
I can write words that can sell your product or service,
I can write words that can sell YOU if you want to be sold!

 

And with my words

 

I can do and say whatever I want!
I can do and say whatever YOU want!
I can do and say whatever that can be done and said with words!

And I love doing this!

 

If you want to find out what copywriting really is, just pop your name and email address here to hear it from the horse’s mouth!

When I first heard the word “Copy”, at an internet marketing seminar some years ago, I had no idea what it meant.  I thought it meant literally copying something or photocopy!! 

Having an enquiring mind, I was compelled to ask the meaning of this word, even though I was a bit apprehensive.  “Would all these people here think I’m stupid for asking this silly question?”

But I comforted myself with the thought that

“well there’s no point in sitting here, wasting my time, when I don’t understand what the heck they are talking about ”

I also recited to myself that surely, the only stupid question is the one that isn’t asked. 

So, I put my hand up and said ” excuse me if I seem dumb, but what on earth is  COPY?”

The speaker nodded his head and said “actually, that’s a very good question”.  Then he asked the people in the room, some 200 or so and said ” who else doesn’t know what “COPY” is “

I looked around and more than half the people had put their hands up!!

I was amazed!  All these people who have invested their precious time coming here to learn something, and they don’t even bother to ask questions when they don’t understand something.  Perhaps they all though they would look stupid if they asked!

I almost patted myself on the shoulder.  My Ego was talking to me now  “See? you are not dumb after all! There are actually no stupid or dumb questions and the thing is that people who ask questions are people who learn”.

And I certainly am one of those people who love to learn. 

I went on to learn  much more than just the meaning of Copy.  I learned the language of internet marketing.  All that jargon which I now use myself without reservations.

Then I studied and learned all the other things you need to learn about Internet Marketing. From keyword research to social media.

But most of all I learned about  copywriting and it’s vital role in marketing.

Copywriting has now become my thing! because I am passionate about writing and it was my childhood dream to become a famous writer. 

Well, many years have passed since I was a child and I have written a lot, but never actually published anything except on my blogs. 

I think becoming a copywriter is probably the closest I will ever get to being a famous writer!

And I tell you, critical as I am of my own work, I believe I do a fine job of writing copy. Not just fine but close enough to admirable.

Ok.  All this talk and I still haven’t even explained what copywriting is all about. 

But that’ll have to wait for my next post because I don’t want to make this post too long in case you get board with it!!

 

 

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