Copywriting Archives

Well, here we are, we are already four days in to the New Year and  it looks just the same as the old one!


We made the transition swiftly and with a big bang what with all the firework displays around the world.


The main point is that the world is still here! The sky didn’t fall down, the earth didn’t explode! And everything else seems to be in the same order. Or are they?


The simple answer is: it depends on how you look at things. It depends on you and your expectations.  It depends on what you decide to do and what plans you have for the rest of the year.


As for me, I have plans! I intend the make 2012 a year to remember.  Not because of the London Olympics, or the Queen’s Diamond Jubilee, but because this is going to be the most productive year. I have a full line of products and they are going on sale thanks to the help and support I am getting from my two new mentors.


My first product is almost ready for launch.  The videos are completed, the sales page is written, the domain is bought and added to my hosting account, all I’m waiting for is approval from Click Bank now.


Here’s the proof


Second product is nearly there, The videos are done, the bonuses are chosen, Domain is bought and added to hosting account and I’m in the process of writing the sales copy.


Two down, Six more to go.  These are still on the production line, Content is written, power points are finished, just need to do the videos and sales page.


So if we say one product every three months…..Wow! That means I’ve not only got this year sorted, 2013 is also taken care of! How is that for a yearly plan? 🙂

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Making your sales copy better so that you can make more sales isn’t something you can do overnight–it takes time. To truly get the best return from your sales copy, it is imperative that you make the correct tweaks to the copy in the correct places. This article will teach you how to do that so you can get as much as possible from your sales copy.

Terrific sales copy can sell a JamPlay guitar course membership, or just plain help you build an email list. All it requires is some skill and discipline.

Don’t Make a Promise You Can’t Keep: The fact is, when someone reads your copy, they expect to get something out of it. Try to remember that people are going to read your sales reason for specific reasons. Your headline grabs the attention of your prospects and the rest of your copy is supposed to support the things you write in your headlines. Your headline is vital because it is what gets the reader interested in your offer and what you have to say about it. If you can’t get your copy to keep up with the headlines you’ve created what do you think is going to happen? Your sales prospect is just going to feel like you’ve deceived him (or her) and is going to lose interest in the actual offer that you’re offering. You won’t get more sales if your headline makes crazy and outlandish claims; being honest and transparent in your copy takes care of that. Do everything you can to ensure that the end of your sales copy is just as fun and awesome as the beginning and the only way to do that is to be as straightforward as possible without using hype as a crutch.

Modesty Isn’t Good: It’s good to be modest as a regular person but not as a sales person. You’re going to be competing against a lot of other sellers in an effort to make more money with your product and that means that you need to convince all of the buyers out there that your product is the very best. Each product has shortcomings but you shouldn’t highlight them in your copy. Your goal should be to present your service or your product as well as you possibly can. Just like you wouldn’t talk about your negative personality quirks in a job interview, you shouldn’t focus on the negative aspects of your product. Be proud of what you have created and let that pride be evident in your copy.

Use Bullets: It is a lot harder to make sales when your page looks like a big never ending chunk of text. Bullet points break up the content and help you better show off all of the advantages and benefits of the product you are selling. Creating lists of product benefits can only help you. Anybody who isn’t willing to read through your copy and prefers to just scan it won’t have any problems doing so. You’ll make a lot more money when your sales copy is as clearly laid out as possible.

In summary, getting as much as possible from your sales copy isn’t just about making a single improvement, it is about regularly testing out new ideas to find the one that makes a difference.

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All experienced marketers know and understand the immense value of effective copywriting. Your sales, your leads, your income, everything depends on how well your sales copy converts. However, it does take some time before you can actually write like a pro. Copywriting is totally different, in so many ways, from any other form of writing. Very few people do it well in a short amount of time. We want to share just a few copywriting tips with you, and we hope it sparks your desire to learn more. Even if you are promoting Complete Guide to Website Building promo and XHeaderPro promo codes, massive action is needed.

Make every effort you can to structure your offer so people are just torn to pieces when they think about ignoring it. There’s a ton of competition on the net for just about everything, so be sure you present iron-clad reasons why anyone should take you up on your offer. Part of the reason people have difficulty making a buying decision is because there are so many other people selling online. Over-delivering on the offer is just one method you can use to distinguish yourself. That refers to adding as much as possible in the way of value. Then you add to it with your bonus offerings, and the combination is like a one-two punch that knocks ’em out. In the end, you want them to think your complete offer is something they won’t find anywhere else on the net.

Avoid confusing your reader with your copy. Always write as if you’re talking to only one person.

You use the word “You” and not “they” because it’s all about the person who is reading the copy at that moment. You want to create a powerful feeling in the reader that you’re only talking to that one person. He/she will feel the strong connection with you and start imagining how the product will solve their problem. It’s a proven fact, over and over, that most sales will happen only after a relationship is established and trust exists. So that’s just one example of how you work with the emotions of the reader, and the more skillfully you can do that the better your results.

An important tip to remember when writing your sales copy is to avoid the hype and stick to real information you want to provide. Lack of hype does not equal boring copy, you can use your command of the language plus your copywriting skills to write effective copy that is not bland or boring.

Of course, there’s a ton more that goes into copy that sells, but these several copywriting tips are a good start for you. There are no shortcuts to writing copy that works, but that should not deter you from striving to improve. If you’re new to copywriting, then the best approach is to concentrate on talking about the benefits of your product. Never stop learning about all the different areas that have an impact on effective copy.

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Stories might possibly be the most effective form of persuasion to generate network marketing leads that have been used for untold centuries. There isn’t an audience that can’t be moved by a good tale. Which means anyone can use them in almost any instance. Stories affect us profoundly for a number of reasons. Advertising is one place when they are extremely effective. The human mind deeply connects with stories. Selling is about human emotions because all buying decisions derive from emotions and not logic.

When writing sales copy, many hurdles arise, as you may possibly have discovered. Just one massive speed bump is the mistrust and absolute skepticism held by all your readers. The factors of this opposition are countless. Nonetheless, look at what goes on when you tell a tale in your message. Readers are drawn into a dramatic story each and every time. The emotional pull of the story goes around the reader’s natural skepticism. Readers make a more powerful connection with a tale than with any rational argument.

You can include your unique facts and figures within the story you are telling. That is a far cry considerably more interesting, and less obvious, than generating a list of boring facts and figures. Logical sales pitches create resistance from the beginning because their purpose is always to convince the reader. We are brainwashed to distrust what appears like pushy sales sales pitches. You see, when the person who reads is engrossed in exactly what is going on in the story, there is much less chance your facts are going to be viewed the same way. That is but one more reason why a great story can easily work wonders.

Think about a mlm marketing sales letter, there is little doubt you have read them if you carry out business online. They’re all emphasizing the traditional “features and benefits” formula that is standard. You can include feature and benefits contained in the plot of a story to make them much more interesting. When you see what you would like to accomplish with any sales copy, then you have a large part of your story composed. With a bit of imagination, a story will appear. Keep in mind you don’t have to write like Shakespeare because a basic story is all that is required.

The next occasion you take a seat to write, give this a go. Think of this as an attempt that you will not publish. There is not going to be any anxiety with this approach. Be prepared for a delightful surprise after you write with this attitude. Great copywriters have understood this technique for over a hundred years.

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Each highly successful on-line and direct marketer have usually claimed copywriting will be the very best business skill to discover. It probably need to be obvious why that’s so because the written word is needed for conversions of all kinds. However it is useful to keep in mind that we all had to start at the really beginning with no information. The top IM company folks took the time to discover enough about the subject so they could generate high converting copy. Of course this may be outsourced whenever you lastly are making plenty of income. Even if you have the funds to do that now, you could wish to be able to identify excellent from poor copy.

Copywriting that makes conversions usually has the fundamentals down solidly. A great example is the now famous magnetic sponsoring review copy. For example, among the most needed objectives would be to establish a meaningful link with the reader. In so doing, you will be helping your readers to obtain more comfy and permit their defensiveness drop. You have the ability to make your reader believe the two of you’re the only people on the planet. The way in which you begin performing which is by addressing the audience with ‘you.’ Remember that, most of the time, you truly ought to speak to that individual 1 on 1.

So, take into consideration the questions and musings your readers could have, and then speak to them about it. The more you know concerning your audience, your understanding of what they’ll respond to will increase. Consequently, inside your text merely answer those requests and talk about those concerns. Any time your copy is typically well written, then achieving this can certainly have a tremendous impact on the reader. But understand that all of your copywriting for any given piece of content has to be working effectively.

Hopefully you’re cognizant of the extreme significance of your headline – especially when it comes to mlm lead generation. What you could not understand, although, is all of your headlines used for every thing will make or break your conversions. Your headline is merely the tiny sales letter for the rest of your copy whatever it is. You can generate headlines in many different strategies making use of different methods for certain scenarios. You don’t want to totally get it wrong therefore you must realize your market. But in order to know what typically works very well, it is to convey the strongest benefit they stand to obtain. You understand that markets are totally selfish, and they just wish to know what you have for them.

Gain bullets are effective copywriting devices mainly discovered in sales copy. You’ll just about always see them utilized in that context, but you’ll be able to also utilize them in articles and any other form of content. Well-crafted benefit bullets work to hook the readers thoughts by the force of impact when they read them. They make the audience really feel so fired up that they absolutely need to have what you are providing. Breaking up the overall message and giving the reader a rest are also why bullets are employed. You often wish to keep away from having only lengthy text since that typically makes the person avoid reading.

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When you have an online business you do not have the plus side of selling your product in person. All you have is written words therefore your words are very important; they make or break the sale.

Writing up a compelling sales letter means that you need to get into the minds of your readers and influence their decision. You should know who your customer base is, what age group, gender, etc.

Some sales letters are more than twenty pages long, but still keep the readers attention the entire time. The sales letter needs to fully describe the problem the customer may be having and why your product is the only solution.

Your sales letter should earn your readers trust and explain why your product is absolutely the best. You should also describe your product in detail so that the reader understands completely what is being sold. Some people add a claim that includes a number. For instance, you may want to mention how much money someone made after reading your book that gives away all the secrets to making millions.

The sales letter should make the reader feel that there is a sense of urgency, that they must take action and purchase the product now. There may be a few slots remaining for the service or just so many eBooks left to sell, or there may be a certain time where the product will not be for sale anymore. Testimonials from excited customers whose lives have been changed will also be a great help. Bonuses also entice the customer to purchase your product. I have bought products that I didn’t even need purely because I wanted the bonuses!

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I’ve been going on and on about the importance of copywriting  but like I’ve said before, I haven’t even scratched the surface.

If writing is an art, then copywriting is a combination of Fine Art and Science! 

You don’t need to be a fantastic writer, you don’t need to be perfect in grammar you just need to be a creative writer.

In fact copywriting has little to do with language rules.   Of course it helps to be able to write in the first place but copywriting is more to do with psychoanalysis and virtual brain surgery!

You think I’m joking?  I’m not!  It’s true, because when writing a copy, you are influencing your reader’s mind.  You are getting into their heads and almost surgically implanting the desire to buy. Nough said?  Well, may be for now.  But listen to what Nick James has to say too:

If you want to learn more about copywriting, you can check our Nick’s Copywriting Academy.

But if you’r too lazy to learn, then you can always come to me for your copywriting projects.

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