Archive for the ‘Copywriting’ Category

The online Sales Letter

March 26th 2010


As Featured On EzineArticles

When you have an online business you do not have the plus side of selling your product in person. All you have is written words therefore your words are very important; they make or break the sale.


Writing up a compelling sales letter means that you need to get into the minds of your readers and influence their decision. You should know who your customer base is, what age group, gender, etc.


Some sales letters are more than twenty pages long, but still keep the readers attention the entire time. The sales letter needs to fully describe the problem the customer may be having and why your product is the only solution.


Your sales letter should earn your readers trust and explain why your product is absolutely the best. You should also describe your product in detail so that the reader understands completely what is being sold. Some people add a claim that includes a number. For instance, you may want to mention how much money someone made after reading your book that gives away all the secrets to making millions.


The sales letter should make the reader feel that there is a sense of urgency, that they must take action and purchase the product now. There may be a few slots remaining for the service or just so many eBooks left to sell, or there may be a certain time where the product will not be for sale anymore. Testimonials from excited customers whose lives have been changed will also be a great help. Bonuses also entice the customer to purchase your product. I have bought products that I didn’t even need purely because I wanted the bonuses!

Article Source: http://ezinearticles.com/?expert=Nahid_Ashby

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Copywriting Techniques

November 15th 2009

I’ve been going on and on about the importance of copywriting  but like I’ve said before, I haven’t even scratched the surface.

If writing is an art, then copywriting is a combination of Fine Art and Science! 

You don’t need to be a fantastic writer, you don’t need to be perfect in grammar you just need to be a creative writer.

In fact copywriting has little to do with language rules.   Of course it helps to be able to write in the first place but copywriting is more to do with psychoanalysis and virtual brain surgery!

You think I’m joking?  I’m not!  It’s true, because when writing a copy, you are influencing your reader’s mind.  You are getting into their heads and almost surgically implanting the desire to buy. Nough said?  Well, may be for now.  But listen to what Nick James has to say too:

If you want to learn more about copywriting, you can check our Nick’s Copywriting Academy.

But if you’r too lazy to learn, then you can always come to me for your copywriting projects.

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7 easy steps to writing compelling copy

November 4th 2009

There are many steps to writing a copmelling copy but here’s just 7 steps and rather than list them here, I’d like you to hear it from the horses mouth. 

Watch the video where Nick James, one of the most successful copywriters in the UK spills the beans:

Like everything else, it’s easy when you know how!
If you want to learn the skill form Nick you can check out his academy here

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Hypnotic Sales letter

October 31st 2009

What do you want from your business on line? How important is it and why do you need to make it a success? Is it because you want financial security? Because you want freedom? The ability to do whatever you want whenever you want without having to ask anyone?

 

Perhaps you want the lifestyle of your dreams, the security and comfort that running a successful business provides, or perhaps you just want a bit of extra income to treat yourself and your family.

 

No matter what the reason, your business is important. But do you know what is the most important thing in your business?

 

Well I tell you. The most important thing in your business is your PROFITS. Pure profits, pure and simple! Nothing else is really that important is it? So how do you focus on this most important matter?

 

Of course you need targeted traffic because without it no one can see your offer and if no one sees your offer you don’t sell anything and if you don’t sell anything you’re not in business so you can’t make any profits.

 

Having a quality product is also important if you really want your business to be successful and on going. You can only run a successful business if you sell products that people want and can use.

 

But the most important asset in your business is a highly persuasive, cash – pulling copy – because without that, you will not make a penny. The success of your business and the rate of your profits depends completely on the effectiveness of your sales copy.

 

A high-powered sales copy can mean make or break for your business. It talks to your prospects with hypnotic power, gets inside their mind and programs them to buy whatever it is you’re selling.

 

You need a gripping sales copy that will force your visitors to read on and on.

 

A sales copy so persuasive and convincing that your visitors have no choice but to rush for their wallets and buy your product.

 

You need a copy to virtually force your visitors into a mad rush for the order button to get hold of your product instantly.

 

That’s how you can make your business work and that’s what a profitable business needs.

 

So, the conclusion?

 

You can spend hour after hour, staring at a blank screen trying to write your own copy

 

You can spend hundreds or thousands on copywriting courses and books to learn the skill.

 

Or you can save yourself a lot of time and a lot of pain and hire a copywriter to do it for you.

 

I know what my choice would be!

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Sizzling Copy

October 17th 2009

I may not be far wrong to suggest that there are mostly two types of people who use the Internet:

  •  There are those who just surf and brows
  •  There are those who search to buy
  •  There are those who sell and profit

 OK that was three!  But really there are only two types of people Among Those who trade on the internet

 Those who Can sell and become financially free

 And

 Those who Can’t sell and struggle to make ends meet.

 Do you know what makes an internet entrepreneur Successful?

 What Do the Gurus Do to Become Gurus?

 How Do they achieve the level of income that allows them to have the lifestyle that we all dream about?

  • To be able to work when and where you want
  •  To be able to holiday where and when you want
  •  To be able to buy whatever your heart desires
  •  To be able to make Tons of money even while you sleep

 Have you ever pondered  what is the Secret Ingredient that Makes up the Recipe for Success?

Well let me tell you what it’s all about…

  •  It’s not about being a Genius
  •  It’s not about having a University Education
  •  It’s not Magic beans that grow into money trees!
  •  It’s not the golden goose that lays golden eggs!
  •  It’s not a money making factory!

It’s all about Knowing the Secrets of Effective Marketing

The Skill to Dominate the Market and Turn the Browsers in to Buyers

That’s how the gurus do it.

Even if they don’t have the skills themselves, they hire experts to do it for them.

If you intent to succeed in making money on line you need to do the same.

Whatever it is you are trying to sell on the internet, it’s an absolute must that you know how to write Words that Generate Sweeping Impact on Readers to Compel Them to Take their Wallets out and Buy.

Let’s go back to the question I asked earlier:

What Do the Gurus Do to Become Gurus?

They themselves will tell you that they are no different from ordinary people.

What makes them extraordinary is that they take action at the right time and they plan for success.

Most gurus have a rags to riches story to tell you.

Even the ones who don’t will still tell you that they started from ground zero and worked their way up.

They educate themselves and research their market.  They learn the skills and put together a wining team to help them on their quest.

 Now,

Lets leave the gurus alone for a bit and talk about the average man and woman

I’m sure I don’t need to tell you this but I’m going to tell you anyway!

These days almost everyone searches for whatever they want on the internet.

Whether they are looking for answers and solutions or looking to buy stuff, everyone looks it up on the internet.

Unless of course they are still curled up under an ancient rock!

In a nutshell, the internet has become an integral part of everyone’s life.

Except of course for those creatures under the rock!!

The sheer speed in which the internet has grown is proof enough.

You can now use the immense power of the world wide web and become successful internet marketer selling

anything from ebooks, to software to audio and video products, motivational seminars, health and fitness lessons……  The list is endless.

How do you succeed in making money on the internet?

  1.  You need a product
  2.  You need a website
  3.  You need traffic to your site
  4.  you need a sizzling hot copy.

Not necessarily in that order.  In fact if anything, I would say a strong copy is the most important part of the process.

Without a money-pulling sales letter to compel your visitors to buy from you, you are not in business.

You may have big plans and a fantastic product or service to offer, but if you don’t know the firs thing about marketing or writing a Sales Copy, you can kiss your business goodbye period.

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