Archive for the ‘Copywriting’ Category

Improve Your SEO Writing and Welcome New Traffic

March 22nd 2012

When I created my website I spent very little time focusing on the content which was found on the various web pages. Bad Move. As I was starting out I didn’t realise that what was written on the website needed to take into consideration the search engines as well as any visitors which came my way. I have to admit I was very naïve and I probably still am to a point. Marketing online has never been an issue so I started out right down at the bottom and I have been trying to work my way up ever since.

My part time online business is basically just a way for me to earn a little extra cash while working at home. I created a very basic website, through some content on the various pages and thought that that would be enough to have some people find my and hopefully invest a little bit of money in the services I provide.  Unsurprisingly I received little more than one or two visitors each day and none of them tried to get in touch with me.

Learning About Google Panda and the Importance of Content

I ended up trying to find ways of improving traffic online and it wasn’t long before I learnt the term search engine optimisation. There was a lot of information regarding a recent update, Google Panda, and how the content on your website is very important when it comes to not only helping your website rank higher in search engines, but also as a way of building trust and offering value to your visitors to help with conversion rates.

Tips on Writing for Your Business

I began working on the website immediately and contacted a writer to help me with the content. I learnt some excellent skills which I have been trying to improve upon ever since and so I thought I would share a few with fellow business men and women who are steeping out into the world of online business without having any experience or very little knowledge on how to market yourself effectively.

The about page needs attention

Without an about page it is not possible for your visitors to quickly find out about you and the services you are providing. It is a good idea to make the page as informative as possible without creating hundreds of words which are basically very boring to read. Create a simple page which provides concise information, but make it interesting else no one is going to want to spend time reading it or getting to know your business.

You can still keep your privacy

 I was very concerned about having information on the Internet which included my full name and also what I looked like. My SEO copywriter informed me that visitors like to see faces behind the business and know who to address their comments or enquiries too. I was very concerned about this but I discovered that it is perfectly acceptable to create a professional pseudonym. 

Find a writing style

Although I now use a writer to help me create content for my website on a regular basis I still have a style of writing which can be recognised on the site. I explained to my writer the type of voice I want to come across and over time we have created a strong blog full of content which is similar in style so that my regular readers are able to feel they know me and my business on a more personal level. I find this helps with linking with social media now which is an area I am just beginning to explore more for my business.

If you are unsure of the content on your blog and want to improve traffic contact a copywriting services company. Just like applecopywriting.com

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Posted under Copywriting | No Comments »

Ethics and Etiquette in Web Copywriting

March 4th 2012

When buyers of a product read its web copy, they often form an impression of the entire business it represents. They base their opinion through the language of the web copywriting they come across.

Web copywriting has become a much required skill for anyone trying to do business online.

 

The alternative, for the beginner is almost unthinkable!  Because the cost of having a copy written by a professional is simply unaffordable for most.

 

But how much faith  people put on what they  read on the web?

 

A  copywriter may just present some facts in a believable manner but which may not be true. It’s not as if this hasn’t ever happened.

What do you do then?

Misleading information presented in the web copy harms the image of the organisation behind it. For in a very real sense, the web copywriting of that product represents not only the product but also its makers.

 

This is where, old-fashioned as it may seem, ethics comes in. Being a web copywriter imposes on you a certain power.  The power of the written word.

 

There can’t be a hard and fast rule to gauge ethics  so, many a time you’ll find people shying away from buying products online, even of those deluged by marketing hype. A web copywriter has to be more informative and logical. An ethical approach to web copywriting keeping in mind etiquette reverses the declining public confidence in marketing.

 

If  all you do is try to sell your product,  from paragraph one, your  copywriting material is counterproductive to your sales purpose.

Instead, when writing for the web, you must keep in mind the internet’s informative aspect. The copy isn’t just about giving a blow by blow summation of the product. You’ve got to stick to facts but also remember not to blandly launch sales pitches everywhere. Chances are that a too direct marketing approach may have the opposite effect. People are turned off when they find too much of persistence and want of finesse on the other end. A copywriter isn’t a salesman. Ethics as well as etiquette are the subtler qualities you need to reflect in your copy when writing for the web.

 

The moment the reader thinks you’re trying to snare him into buying something, you’re sending out negative vibes. You have to consider the structure of the internet and the fact that it is communication through the written word. If you have a polite style of writing and gradually introduce the product, it definitely reads better than launching headway into where to click and how much to pay.

If you want your copy to succeed, you’ll have to keep these principles in mind.  This is one of the things I cover in my copywriting supremacy video tutorial and I think it’s essential for all to take note

 

From personal experiences I can tell you that Ethics and etiquette in web copywriting and even web development promotes long term business success and profit. So, such marketing content doesn’t merely rely on words but on attitude, character and manners as well!

To learn all the elements of successful copywriting visit Copywriting Supremacy

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Posted under Copywriting | No Comments »

The most profitable skill you can possess

February 11th 2012

Do you realize that there is ONE skill valued above all others when it comes to doing business on the internet that when used properly can help you  sell almost ANYTHING?

It’s the skill of persuasive and influential copywriting and it’s a skill ANYONE can master.

If you take a close look at super-successful people, you’ll find that almost every one of them is a master of persuasion and they produce powerful sales letters to sell their products or services.

Think about this… By tapping into the power of persuasive copywriting, you can influence almost anyone to buy your product.

And you can even make them believe they’re getting the better end of the deal and that it is exactly what they need to solve their problem or achieve a certain goal.

When you master the skill of copywriting, you can make more money from your product, service, seminar, whatever it is that you are trying to market on the internet.

And learning to be a master in persuasive copywriting not only isn’t that difficult, it doesn’t have to cost the earth like some courses out there either.

You can learn all the tricks of the trade in under an hour and become an Expert copywriter in a short space of time.  All it takes is a little practice.

I should know, because I did it.  The only difference is that I had to pay dearly to learn it but it paid off because my first sales letter, sold my product, the same product that a professional copywriter wrote a sales letter for and failed to sell.

There I was, not a professional copywriter, but I wrote a copy that made even me want to buy my own product! That was a couple of years ago now.

Then I realized that many newbies would benefit from what I know and decided to create a simple product that does not overwhelm newbies, something easy to follow and step-by-step so I created a video tutorial an  And the result was my Copywriting Supremacy.

It’s been on Click Bank for less than a couple of weeks and it’s attracting affiliates like flies to honey!

So go check out Copywriting Supremacy if you want to learn this skill - and you can also make good commission from it if you become an affiliate.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Posted under Copywriting | No Comments »

What a review!

January 19th 2012

Well, it’s been a while again, since my last post, but I’ve been busy fine tuning my product and it is now listed on clickbank.  I was quite surprised that they took only an hour to approve my product, when they tell you it could take between three to five days!

Anyway, the product went on click bank less than a week ago and  it’s already been reviewed. Not that I am lazy but I leave you to read the review here first and I’ll talk about it some more in my next post.

 

“Read Copywriting Supremacy Review from top reviews blog.”

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Posted under Copywriting | No Comments »

New Year, New Plans

January 4th 2012

Well, here we are, we are already four days in to the New Year and  it looks just the same as the old one!

 

We made the transition swiftly and with a big bang what with all the firework displays around the world.

 

The main point is that the world is still here! The sky didn’t fall down, the earth didn’t explode! And everything else seems to be in the same order. Or are they?

 

The simple answer is: it depends on how you look at things. It depends on you and your expectations.  It depends on what you decide to do and what plans you have for the rest of the year.

 

As for me, I have plans! I intend the make 2012 a year to remember.  Not because of the London Olympics, or the Queen’s Diamond Jubilee, but because this is going to be the most productive year. I have a full line of products and they are going on sale thanks to the help and support I am getting from my two new mentors.

 

My first product is almost ready for launch.  The videos are completed, the sales page is written, the domain is bought and added to my hosting account, all I’m waiting for is approval from Click Bank now.

 

Here’s the proof

 

Second product is nearly there, The videos are done, the bonuses are chosen, Domain is bought and added to hosting account and I’m in the process of writing the sales copy.

 

Two down, Six more to go.  These are still on the production line, Content is written, power points are finished, just need to do the videos and sales page.

 

So if we say one product every three months…..Wow! That means I’ve not only got this year sorted, 2013 is also taken care of! How is that for a yearly plan? :)

If you like this post, please leave a comment, email it to your friends, RT on twitter or share it on facebook. Subscribe to this RSS and be notified of future posts. Thank you for your support

 

 

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Posted under Copywriting | No Comments »

Next »