Maybe you began with the best intentions to start writing and submitting articles in earnest, but for one reason or another you didn’t see that effort through. As a business owner, you know that it’s not enough just to have a website–you know that marketing your business is essential to your business’ continued growth and success.

But what if you tried and fell short? Or what if you didn’t even get past the starting line? In that case, I want to give you some encouragement. Just because you haven’t met your article marketing goals so far doesn’t mean that you won’t do so within the year.

In fact, there are a lot of positive things that can come from not succeeding at something.

If you’ve only half-heartedly started submitting free reprint articles to publishers or if you’ve neglected to start at all, here are 5 points of encouragement you may not have considered. I hope that reading these will give you the spur of motivation that you need to try again…

1 – It sounds strange, but failing at something can actually enable you to succeed at it later on. I was reading a report on people quitting smoking, and it said that the greatest predictor of eventual success was whether or not the person had tried to quit smoking before.

Apparently, every time you make an attempt at something you build up your internal reservoir of motivation. You may need to try several times before you finally accumulate enough motivation to finally succeed, but each of those “failed” attempts is really aiding you in your eventual success.

This means that trying something and failing is not a waste of time or energy. Your effort still “counts” and can benefit you in the long run.

2 – There have been some very smart and innovative people who made a habit of failing before they finally succeeded. Take Thomas Edison for example. Supposedly he tried and failed at creating a light bulb hundreds of times before he finally got it right.

Apparently he didn’t mind having to try so many times before getting it right. He said, “I have not failed once. I have succeeded in discovering hundreds of ways that will not work. When I have eliminated all the ways that don’t work, I will find the one that does.”

What a great attitude! It’s thinking like that that makes you want to keep trying.

You may be thinking that you have “failed” at writing articles on a steady basis, but why don’t you change your perception so that you think that you have succeeded in discovering ways not to write articles on a steady basis. If you keep on trying, eventually you’ll come up with a method that works for you.

3 – Focus on what you’ve learned so far in falling short of your goals. Thomas Edison learned what not to do, what didn’t work, and he considered that knowledge valuable. What have you learned from not successfully getting your article marketing campaign going so far?

4 – Change your goals and adjust your expectations.

It could be that you set your sights too high, and then when you didn’t reach your goals you got discouraged and felt like a failure. Instead of getting down on yourself, why not adjust your expectations?

Oftentimes we are our own worst critics. Why not set yourself up to succeed and create an easier plan of action, one that allows for mistakes and lapses? Perhaps you can work up to writing a certain number of articles a month, and you can determine how many months it will take you to get up to speed.

5 – I know it is a blow to your morale to try something and fall short, but don’t give up! Starting an article marketing campaign is pretty straightforward–just learn to write articles on a consistent basis each and every month and submit them. Create some short term goals that you can definitely meet, and that will improve your confidence.

You will be amazed at how quickly you can change your behavior and learn a new skill. By this time next year, if you find a way to start submitting articles and stick with your article marketing strategy, your website traffic could be dramatically improved.

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